KPIs for the Pirate Product Manager

Increase your team intelligence with the AARRRT of PM Metrics.

Dave McClure's “Pirate Metrics” describe the most important areas to focus on when measuring KPIs for your business. This guide shows you how they apply to building your product.

The acronym AARRR! stands for Acquisition, Activation, Retention, Referral and Revenue. And because you actually have to build the product, we’ve added another essential area: Team.

See these metrics in action in our demo dashboard

Use Notion to track your AARRRT metrics

Thanks to our easy-to-use recipe builder and reporting workflow, you can quickly create custom metrics to track with your team. No programming or technical skills required.

Below we break down some of the equations from our KPI guide to give you an idea of how they can be built and tracked in Notion.

Acquisition

Understand which channels are the most useful for driving customer growth.

Conversion from Lead Source

A
B
C
D
E
F
G
100
Track this recipe in Notion

Conversion to Signup Rate

A
B
100
Track this recipe in Notion

Conversion from Trial Rate

A
B
100
Track this recipe in Notion

Customer Acquisition Cost

A
B
Track this recipe in Notion

Activation

Learn how sticky your product truly is.

Average Sessions per User

A
B
Track this recipe in Notion

Average Session Time

A
B
Track this recipe in Notion

Monthly/Weekly/Daily Average Users

A
B
100
Track this recipe in Notion

Retention

Critical for the survival of SaaS companies.

Customer Churn

A
B
100
Track this recipe in Notion

Complaints per Customer

A
B
Track this recipe in Notion

Revenue Churn

A
B
C
100
Track this recipe in Notion

Referral

Helpful if your product is designed for growth.

Net Promoter Score

A
B
C
Track this recipe in Notion

Referrals via Social Media

A
Track this recipe in Notion

Revenue

A direct reflection on how your product resonates with customers.

Average Revenue Per User (ARPU)

A
B
Track this recipe in Notion

Customer Lifetime Value (LTV or CLTV)

A
B
Track this recipe in Notion

Monthly Recurring Revenue (MRR)

A
B
Track this recipe in Notion

Revenue Per Employee

A
B
Track this recipe in Notion

Team

Drive quality, efficiency, and accountability for your product team.

Backlog Burn Rate

A
B
Track this recipe in Notion

Cost of Development per Unit

A
B
C
Track this recipe in Notion

Defect Removal Efficiency

A
A
B
100
Track this recipe in Notion

Throughput

A
B
C
Track this recipe in Notion

Velocity

A
B
C
3
Track this recipe in Notion

No queries. No coding. No waiting.
Increase your team intelligence today!

Collect all your data and collaborate in hours, not months.

Get started free

Learn more

Enroll in our free courses to learn how to put your little data to work for you!

Learn More